- 11 Sections
- 53 Lessons
- 24 Weeks
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- Introduction to Digital MarketingLearning Objective: In this Digital Marketing training module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan. Topics: What is digital marketing? Evolution of digital marketing Creating customer personas Core concepts of digital marketing Digital marketing lexicon and metrics4
- Understanding Online Presence5
- Understanding Web business7
- Modern ConsumerIn this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization.6
- Search Engine Optimization & Search Engine Marketing (SEO/SEM)In this module, you will learn how to drive traffic to your website using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.6
- Social Media Marketing (Facebook)In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy.9
- 6.1World of Social Media Marketing
- 6.2Social Media Marketing Strategy
- 6.3Introduction to Facebook Ecosystem
- 6.4Introduction to Facebook advertising
- 6.5Understanding the process of Facebook advertising
- 6.6Personal Branding in Social Media
- 6.7Importance of Personal branding in Social Media
- 6.8Tips and Tools to amplify your personal Social brand
- 6.9Case studies and Practical Sessions
- Crisis Management and Social Listening4
- Email Marketing & whatsapp Marketing (Bones)In this Digital Marketing training module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp.2
- Display AdvertisingIn this module, you will learn how to increase the visibility of your website using paid advertising.4
- Google AnalyticsIn this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.3
- Content MarketingIn this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and track website performance.3
Concepts and topics related to the Internet and World Wide Web
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