Learning Objective: In this Digital Marketing training module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan. Topics: What is digital marketing? Evolution of digital marketing Creating customer personas Core concepts of digital marketing Digital marketing lexicon and metrics

In this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization.

In this module, you will learn how to drive traffic to your website using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.

In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy.

In this Digital Marketing training module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp.

In this module, you will learn how to increase the visibility of your website using paid advertising.

In this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.

In this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and track website performance.